India Smartphone Shipments Drop by 13%

Canalys

That was around 13% fewer handsets shipped associated with the previous three months. A disastrous second wave of coronavirus in India within February and May urged regional lockdowns. It produced an economic disorder that eventually suffocated smartphone demand.

Smartphone vendors in India had hoped coronavirus would not respond. Some planned to invest in infrastructure for branded shops and businesses with third-party offline channels, Sanyam Chaurasia, an analyst at Canalys, told in a statement. But once again, they were soon forced to turn to an online strategy.

Every year, smartphone shipments dropped 87% as India was under a severe state lockdown for most of the April-June period last year.

 

Xiaomi Is yet In Pole Position

 

Xiaomi settled on top, including a 29% share in one of the world’s fastest-growing smartphone markets, as stated by Canalys. The Chinese smartphone producer, which recently passed Apple to grow second globally, exported 9.5 million devices in India.

Its online sales took a lift from the Redmi Note 10 series, Canalys stated in its report.

Samsung clung to second place with a 17% share of the Indian market. It exported 5.5 million devices within April and June, barely trimming out Vivo’s 5.4 million units.

Vivo, Realme, and Oppo turned up the top five, with higher than 14 million devices sent in total. Chinese vendors continued their dominance of the Indian smartphone market. Over the years, they produced their appearance by trading relatively high-quality smartphones at more affordable prices than the premium devices from Samsung and Apple.

 

Hints of Recovery

 

Canalys stated signs of a recovery in the market rose toward the end of the second quarter because of increased consumer reliance from India’s aggressive vaccine push in critical areas. The research firm anticipates a rebound in the second half of the year as brands develop their promotional activities and deliver new devices.

But the second half will not detect a wave in pent-up demand like last year. The intimidation of a third wave is still an issue in India. Furthermore, as citizen response and industrial operations adjust to epidemic conditions, its influence should be minimal, Chaurasia stated.

As stated by the research firm, smartphone producers will likely also meet challenges including rising prices, inadequate supply of parts — such as memory chips — growing shipping charges, and a challenging economic environment.

Chaurasia revealed that the deficiency of components continues to the danger of regional de-prioritization. The smartphone producers may look to designate their limited supplies of devices to more profitable, high-end markets.

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