The social network is experimenting with AI to spot fights in its many groups so group administrators can help quiet things down.
The announcement appeared in a blog post-Wednesday. Facebook rolled out several new software tools. They will support more than 70 million people who run and moderate groups on its platform.
Facebook has 2.85 billion monthly users. It said late last year that more than 1.8 billion people engage in groups each month. There are tens of millions of active groups on the social network.
Simultaneously with Facebook’s new tools, AI will determine when to send out what the company terms “conflict alerts” to those who maintain groups. If AI determines that a conversation in their group is “contentious or “unhealthy,” it will alert the administrators, the company stated.
Practicing AI technology
For years, tech platforms such as Facebook and Twitter have frequently relied on AI to ascertain much of what you see online. It ranges from the tools that detect and eliminate hate speech on Facebook (FB) to the tweets Twitter (TWTR) showing on your timeline.
This can help prevent content that users don’t desire to see. Social networks have grown too massive for people to monitor independently. Hence, AI can help support human moderators in cleaning up group chats.
However, AI can mess up when it comes to understanding subtlety and context in online posts. How AI-based moderation systems business can also appear strange and harmful to users.
A Facebook spokesman stated the company’s AI would practice several signals from conversations. Subsequently, it will decide when to send a conflict alert. It will also include comment reply times and the number of comments on a post. He spoke that some administrators already own keyword alerts to find topics that may lead to arguments.
If an administrator gets a conflict alert, they might then take action. According to Facebook, this will reduce conversations down — presumably calm users.
These moves might briefly limit how frequently some group members can post comments and decide how fast comments can be made on individual posts.